You are previewing Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

  1. Copyright
  2. Preface-1
  3. Preface-2
  4. Preface-3
  5. Seven Faces of Business Model Innovation
  6. 1. Canvas
    1. 1.1. Def_Business Model
    2. 1.2. The 9 Building Blocks
      1. 1.2.1. For whom are we creating value? Who are our most important customers?
    3. 1.3. The Business Model Canvas
      1. 1.3.1. Example: Apple iPod/iTunes Business Model
  7. 2. Patterns
    1. 2.1. Un-Bundling Business Models
    2. 2.2. The Long Tail
      1. 2.2.1. Old Model
      2. 2.2.2. A New Model
    3. 2.3. Multi-Sided Platforms
      1. 2.3.1. PSP/Xbox Focus
      2. 2.3.2. Wii Focus
    4. 2.4. FREE as a Business Model
    5. 2.5. Open Business Models
  8. 3. Design
    1. 3.1. Technique_No.1: Customer Insights
      1. 3.1.1. Building Business Models on Customer Insights
      2. 3.1.2. The Empathy Map
      3. 3.1.3. Understanding a B2B customer using the Empathy Map
    2. 3.2. Technique_No.2: Ideation
      1. 3.2.1. Generating New Business Model Ideas
      2. 3.2.2. Epicenters of Business Model Innovation
      3. 3.2.3. The Power of "What If" Questions
      4. 3.2.4. The Ideation Process
      5. 3.2.5. Assemble a Diverse Team
      6. 3.2.6. Brainstorming Rules
      7. 3.2.7. Warm-Up: The Silly Cow Exercise
    3. 3.3. Technique_No.3: Visual Thinking
      1. 3.3.1. The Value of Visual Thinking
      2. 3.3.2. Visualizing with Post-it™ Notes
      3. 3.3.3. Visualizing with Drawings
      4. 3.3.4. Understand the Essence
      5. 3.3.5. Enhance Dialogue
      6. 3.3.6. Explore Ideas
      7. 3.3.7. Improve Communication
      8. 3.3.8. Different Types of Visualization for Different needs
      9. 3.3.9. Telling a Visual Story
      10. 3.3.10. Visual Storytelling Activity
    4. 3.4. Technique_No.4: Prototyping
      1. 3.4.1. Prototyping's Value
      2. 3.4.2. Design Attitude
      3. 3.4.3. Prototypes at Different Scales
      4. 3.4.4. Eight Business Model Prototypes for Publishing a Book
      5. 3.4.5. Wanted: A New Consulting Business Model
    5. 3.5. Technique_No.5: Storytelling
      1. 3.5.1. Storytelling's Value
      2. 3.5.2. Why Storytelling?
      3. 3.5.3. Making Business Models Tangible?
      4. 3.5.4. Making the Future Tangible
      5. 3.5.5. Developing the Story
      6. 3.5.6. Techniques
      7. 3.5.7. SuperToast, Inc. Business Model
    6. 3.6. Technique_No.6: Scenarios
      1. 3.6.1. Scenario-Guided Business Model Design
      2. 3.6.2. Explore Ideas
      3. 3.6.3. Future Scenarios
      4. 3.6.4. Pharma Business Models of the Future
      5. 3.6.5. Scenario D: Reinventing Pharma
      6. 3.6.6. Future Scenarios and new Business Models
      7. 3.6.7. Further Reading on Design and Business
  9. 4. Strategy
    1. 4.1. BUSINESS MODEL ENVIRONMENT: CONTEXT, DESIGN DRIVERS, AND CONSTRAINTS
    2. 4.2. EVALUATING BUSINESS MODELS
      1. 4.2.1. ASSESSING THREATS
      2. 4.2.2. ASSESSING OPPORTUNITIES
      3. 4.2.3. USING SWOT ASSESSMENT ANALYSIS RESULTS TO DESIGN NEW BUSINESS MODEL OPTIONS
    3. 4.3. BUSINESS MODEL PERSPECTIVE ON BLUE OCEAN STRATEGY
      1. 4.3.1. BLENDING THE BLUE OCEAN STRATEGY FRAMEWORK WITH THE BUSINESS MODEL CANVAS
      2. 4.3.2. QUESTIONING YOUR CANVAS WITH THE FOUR ACTIONS FRAMEWORK
    4. 4.4. MANAGING MULTIPLE BUSINESS MODELS
      1. 4.4.1. SMH'S AUTONOMOUS MODEL FOR SWATCH
      2. 4.4.2. THE NESPRESSO SUCCESS MODEL
      3. 4.4.3. NESTLé'S PORTFOLIO OF COFFEE BUSINESS MODELS
      4. 4.4.4. DAIMLER'S CAR2GO BUSINESS MODEL
  10. 5. Process
    1. 5.1. Business Model Design Process
      1. 5.1.1. Design Attitude
      2. 5.1.2. 5 Phases
  11. A. Outlook
  12. B. Afterword
    1. B.1. WHERE DID THIS BOOK COME FROM?
    2. B.2. REFERENCES
  13. C. MARKET RESPONSE
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Appendix C. MARKET RESPONSE

The market response to Business Model Generation has been extremely gratifying. The first print run of 5,000 books sold out in two months, with no marketing budget and without the support of a traditional publisher. News about the book spread exclusively by word-of-mouth, blogs, Web sites, e-mail, and Twitter. Most gratifying of all, local meetups, where readers and Hub followers got together to discuss Business Model Generation's content, formed spontaneously worldwide.

#BMGEN

@business_design Three steps to effective use of "Business Model Generation": 1) Buy book 2) Test live 3) Be amazed ;-) http://bit.ly/OzZh0 @Acluytens

Excitement! Business Model Generation book arrived! It's going to be an "I'm reading weekend," sorry darling! :-) #bmgen

@tkeppins

Still quiet in the house this sunday morning. Enjoying a cappuccino and reading Business Model Generation.

@hvandenbergh

I have a dilemma now: to catch up on class reading or have fun with Business Model Generation by @business_design...

@vshamanov

Just got my copy of Business Model Generation by @business_design designed by @thinksmith Even more beautiful than I imagined #bmgen

@remarkk

Heading over to #ftjco to visit @ryantaylor and borrow his copy of #bmgen tonight. Exciting evening all-around!

@bgilham

I'm SO tempted to write all over my copy of #bmgen, but it's too beautiful to destroy. Think I need 2 copies.

#bmgento

@skanwar

Just got my copy of Business Model Generation - looks to be as beautifully made as it ...

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