A
Adaptive business model
customer and firm relationship, 5–6
customer attitudes and behaviors, 23
foundation and differentiators, 22
Rent the Runway (RTR), 73–74
revenues, 23
TOMS shoes, 58–59
value exchange relationship, 22
B
Bomgar box
benefits and sacrifices
Bomgar’s multiplatform capability, 35
costs, 34
deliverables, 36–37
emotional outcomes, 33
levels of drivers, 35
physical outcomes, 33
social outcomes, 33
trade-offs, 34
use-value, 33
Bomgar, Joel
appliance-based products, 28
HMHP Company, 28–29
part-time IT support representative, 27
remote-administration tool, 29
software promotion, 28
customer value hierarchy
economic and social goals, 30
long-term goals and purposes, 30–31
problem solving, 31–33
product costs and benefits, ...
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