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Business Model Design and Learning by Barbara Spencer

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Building the RTR Customer Value Proposition

Figure 7.1 presents an overview of RTR’s start-up approach and its ­differentiated business model.

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Figure 7.1. Rent the Runway differentiated model.

Leadership and vision. Jenn Hyman and Jenny Fleiss met on the first day of class when they started Harvard’s MBA program after several years of industry experience, Hyman in marketing at Starwood, and Fleiss in finance at Morgan Stanley and Lehman Brothers. They were in their second year of their program when Jenn got the idea for a business after watching her younger sister trying to make up her mind about buying an expensive dress for a wedding.3

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