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Business Model Design and Learning by Barbara Spencer

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Thinking Through MFJ’s Business Model Foundation

Figure 4.1 depicts MFJ’s foundation business model. As you can see, it includes four elements—Key Resources, Key Processes, the Profit ­Formula, and the Customer Value Proposition2 plus the firm leadership in the center.

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Figure 4.1. MFJ foundation business model.

Firm aspirations and goals drive all business modeling decisions. For start-ups, these derive from the entrepreneur and the management team based on their vision and values, experience, and capabilities. As a leader, your vision, long-term goals, and values help determine the kind of market you are interested in serving and whether you ...

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