Thinking Through MFJ’s Business Model Foundation
Figure 4.1 depicts MFJ’s foundation business model. As you can see, it includes four elements—Key Resources, Key Processes, the Profit Formula, and the Customer Value Proposition2 plus the firm leadership in the center.
Figure 4.1. MFJ foundation business model.
Firm aspirations and goals drive all business modeling decisions. For start-ups, these derive from the entrepreneur and the management team based on their vision and values, experience, and capabilities. As a leader, your vision, long-term goals, and values help determine the kind of market you are interested in serving and whether you ...