Abstract
The purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you’ve already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically about how to use your business model if you want to gain an advantage over your competitors.
This book is aimed at aspiring entrepreneurs and practicing managers who want to create new business models as well as managers and leaders who want to understand, refine, and even reinvent their company’s current model. It is based on the premise that the fundamental purpose of any business model is to create, deliver, and capture value. More specifically, ...
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