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Business Matters by Elizabeth Frick

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Chapter 21. Networking for Independents

Most entrepreneurs recognize networking as the easiest, least expensive, and most productive type of marketing that they can undertake; some even boast that it is the only marketing they do. Consider networking as an opportunity to give information and referrals to others and you will be perceived as helpful and effective—resulting in future business for you. This chapter will show you how and where to make connections most effectively and provide useful tips to increase your skills. Because networking is rarely taught in business school or even in entrepreneurial training, I will suggest strategic and tactical methods to help you develop your skills.

I wrote this chapter in Anchorage, Alaska, where I was ...

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