O'Reilly logo

Business Matters by Elizabeth Frick

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 20. Marketing 101: Learning from Other Independents

Successful independents know that marketing often involves annoying drudge work, expense, and salesmanship. But those who become savvy at their marketing say that they enjoy a more stable income and a much higher quality of projects. This chapter offers 12 marketing tactics for your consideration, along with comments and anecdotes about each from experienced freelancers.

During my first 10 years as a freelancer, I did not understand marketing. I thought marketing was an event, but I eventually learned that marketing is a process after listening to other freelancers, especially fellow independents who subscribe to the STC Consulting and Independent Contracting Special Interest Group ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required