CHAPTER 5Sales and Promotional Letters
Actually, all letters are sales letters in business. You are selling a service or product as well as your image as a business. These letters intend to initiate or close a sale. The broad categories follow:
• Request for Appointment
• Prospective Lead
• Sales Letters to Clients
• Letter of Introduction
• Follow-Up on Letter Sent
• Delinquent Reply
• Extremely Delinquent Reply
• Requesting Customer’s Assistance
• Sales Follow-Up
• Confirming Sales Order
• Reminder That a Sale Is About to End
• Announcing a Sales Campaign, Promotion or Incentive Program
• Announcing a Sales Campaign to Preferred Customers
• Announcing New Products to a Select Group of Customers
• Announcing a Price Increase
• Transmittal Letters ...
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