Chapter 25. Developing Strategy: The Serious Business of Play
Loizos Heracleous
Claus D. Jacobs
You can discover more about a person in an hour of play than in a year of conversation.
Strategy development in organizations is serious business. The origin of the term strategy in the work of ancient Greek army generals, or strategoi, underlies the traditional view of strategy as comprehensive analysis and planning that is rational, analytical, objective, and top down. With this prevailing emphasis on left-brain activity and ways of thinking, the lack of systematic development or widespread use of emergent, right-brain ways of approaching strategy development and strategic leadership should come as no surprise. Leaders in search of such creative ...
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