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Making Economic Reporting Relevant

Headline: “Auto Industry in Crisis after Huge Worker Layoffs at …”

Once, not so long ago, even a dramatic story such as this would have been relegated to an inside page of a newspaper.

Now, business and economic headlines are the order of the day. Barely a day goes by when the headline news isn’t related to business or the economy. People want and need to know about pensions, asset values, shares, fluctuating house prices, and other key issues of daily life:

  • Are our jobs safe?

  • Are taxes about to go up?

  • Will savings produce real dividends?

Business and economic reporting is now meat and drink to media enterprises; ...

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