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Establishing Sources of Information

So how does a business journalist go about getting the information he or she needs to write a competent and well-balanced story?

Well, a business journalist is like any other journalist really. He or she has to get information by asking, digging for, and analyzing information. Is this tough? Yes, but surely that is the very essence of journalism, the very reason most reporters choose this profession, the root of the challenge of being a journalist. Getting information is not simple, and I would not suggest to budding business reporters that it is.

This chapter will show you just how challenging—and rewarding—your ...

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