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Business Intelligence by Jerzy Surma

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Conclusion

Veritas est adaequatio rei et intellectus.

—Thomas Aquinas

In conclusion, the following are some thoughts on the current trends in the development of business intelligence (BI). There are two main trends in BI development: BI in Business-to-Customer (B2C) applications, and BI in enterprise management.

The direct marketing applications discussed in chapter 5 belong to the intriguing area of cutting-edge BI applications in B2C. It is even more important if you bear in mind that the trend that combines personalized marketing with analytical applications in mobile services is currently developing. There are four principal areas:

  1. Media convergence. This refers to the personalization of access to standardized media in mobile devices. Examples ...

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