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Business Intelligence by Jerzy Surma

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4.6. Review of Selected BI Applications in Terms of Data Mining

The following is a review of selected BI applications of data-mining methods for main and controlling processes:

  1. Main processes
    • Sales, marketing, and service (see Table 4.5)
    • Internal and external logistics (see Table 4.6)
    • Operations and production (see Table 4.6)
  2. Controlling processes

Case Study 4.2 shows the results of a pilot study using a market basket analysis. The subsequent chapter shows how BI systems can be used to analyze human behavior.

Table 4.5. Review of Selected BI Applications (Advanced Analysis) in Sales, Marketing, and Service

Source ...

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