3.2. Information Management
The technological background of business intelligence (BI) has already been presented (the data warehouse, modes of presentation and data analysis by means of OLAP tools, etc.). Now the time has come to look at the business application of these technologies. Let us begin with an explanation of key terms, such as “data” and “information.”
In his classic book about management, James Stoner9 informally defined “data” as raw, unanalyzed numbers or facts—for instance, the volume of sales of the book Witness to Hope in May 2008. According to Stoner, information is organized and analyzed—for example, a sales analyst might compare the volume of sales of Witness to Hope in May and in April of 2008.
A formal ...