Chapter 2 The Value of Business Intelligence
According to the PricewaterhouseCoopers Global Data Management Survey of 2001, “Companies that manage their data as a strategic resource and invest in its quality are already pulling ahead in terms of reputation and profitability.”1 This statement implies a quite subtle yet radical notion: Data should be treated as a strategic resource. According to a traditional view, data is the “fuel” driving the automation of a business operation, implying that a company uses computers to help run its business. The forward-looking view of data internalizes the notion that strategic knowledge is embedded in the collection of a company’s data and that extracting actionable knowledge will help a company improve
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