Chapter 1 Business Intelligence and Information Exploitation
Imagine that you are the sales manager for a large retail organization and that you were able, within some probability, to predict how much money each of your customers was going to spend and which products each was going to purchase over the next six months. Or, as the productivity manager, imagine that you could figure out which production teams within your organization build the highest quality products. Or imagine that, as the broker negotiating electricity generation and delivery contracts for a region of the country, you were able to predict with relative accuracy what the demand for electricity would be for the next 90 days.
Or imagine that you are in charge of managing your ...
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