Part I. Business Intelligence Foundations
In the first part of Business Intelligence: Making Better Decisions Faster, we lay some very important foundations for the executive, the manager, or the analyst who wants to learn what business intelligence is and what value it offers to the organization.
As a prologue to Chapter 1, we start with a short story about a woman named Lisa who finds herself in a bind. She wants to make a mark at Fabrikam, the company for whom she works, but the path to success is quite bumpy until she starts using business intelligence to overcome some difficult problems. The story illustrates the main message of Chapter 1 that business intelligence is an attitude toward problem solving. The process ...
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