Appendix C. Bibliography

Berry, Michael J. A., and Gordon Linoff. 2000. Mastering data mining: The art and science of customer relationship management. New York: John Wiley & Sons, Inc.

Connelly, Richard, Robin McNeill, and Roland Mosimann. 1996. The multidimensional manager: 24 ways to impact your bottom line in 90 days. Ottawa, Ont., Canada: Cognos Incorporated.

de Ville, Barry. 2001. Microsoft data mining: Integrated business intelligence for e-commerce and knowledge management. Woburn, Mass.: Butterworth-Heinemann.

Dresner, Howard. 2001. Business intelligence: Making the data make sense. Paper presented at Gartner Group U.S. Spring Symposium/ITxpo 2001, 7–10 May, Denver, Colo. Copyrighted by Gartner Group, Inc., Stamford, Conn.

Imhoff, Claudia, ...

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