Appendix A. Conclusion
The key to winning in the Information Age is making decisions that are consistently better and faster than the competition—survival of the fittest. Business intelligence is an approach to managing your business that is dedicated to providing competitive advantage through the execution of fact-based decision making. At a tactical level, business intelligence allows you to achieve this goal by applying a decision-making cycle of analyzing information, gaining insight, taking action, and measuring results. At a strategic level, business intelligence allows you to use the results of your analysis to create superior corporate strategies that outsmart your competitors.
Business intelligence essentially means putting relevant information ...
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