Foreword
Information is the most important competitive force shaping the business landscape today. Companies that harness information well are more efficient because they manage their resources with less waste. They are more nimble because they can sense what is happening in the market more keenly and quickly. The other major economic factors, land, labor, and capital are important, but after 300 years of the Industrial Age experience, their use has been reduced to commoditized best practices. Companies and products are no longer distinguished by innovative uses of land, labor, or capital. But when you find an organization that creates marketing strategies based on deep customer insight, or manages inventory using predictive analytics, or sets ...
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