CHAPTER 5

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Maps in Business Intelligence

Few visual elements are capable of conveying quite as much information as a map. It follows that in certain circumstances a well thought-out map can be a tremendous enhancement to a dashboard or mobile BI report suite.

The advantages of adding a map to a dashboard are the following:

  • Maps are an immediate and visual way to display information for countries and regions.
  • Countries, regions, and states (or counties) are, for the most part, instantly recognizable your users. They do not need added text in the visualization. This frees up space on screen.
  • Maps allow drill-through, which lets you hierarchize your ...

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