Business Intelligence Strategy and Big Data Analytics

Bibliography

In concert with my general management and BI strategy consulting experience, the sources listed below are some that have informed my thinking about how to leverage BI to improve profitability and how to “look under the hood” of the marketing techniques used by vendors in the BI, analytics, and big data arena.

1. Wren D, Bedeian A. The evolution of management thought New York: John Wiley & Sons; 2009.

2. Shapiro J. Modeling the supply chain Pacific Grove, CA: Duxbury; 2001.

3. Watson G. Business system engineering New York: John Wiley & Sons; 1994.

4. Kaplan R, Norton D. The strategy focused organization Boston, MA: Harvard Business School Press; 2001.

5. Kaplan R, Norton D. The balanced scorecard Boston, MA: Harvard Business School ...