Contents
Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business
It’s the Individual That Matters
A Simpler Way to Innovate and Design
PART I: Creation of a Design Strategy
Chapter 1 Set the Stage for Success
Psycho-Aesthetics: An Integrated Approach to Innovation and Design
The Importance of Emotion—and Action
Chapter 2 Enable Your Stakeholders
Why It Doesn’t Happen Naturally
Essential Ingredients for Alignment
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