Index
A
Aaker, D. A., 102
ADHD management case study, 289
Aeron Chair case study, 351-352
aesthetics, as Value Opportunity, 75
affective interaction design, 207
aircraft manufacturing case study, 320-322
aluminum cans, VOA (Value Opportunity Analysis) of, 96-98
aluminum seating, Positioning Map of, 52
analysis of VOs (Value Opportunities), 81-84
GE Adventure Series MRI, 89-90
Margaritaville Frozen Concoction Maker, 84-85
Apple
brand and product strategy integration, 101-102
VOs (Value Opportunities) and brand identity, 120
Apple iMac, 359
Arnold, Susan, ...
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