Praise for Do you matter?
"Telling great stories through design leads to experiences your customers will love. This book uncovers the path to world class design that matters to people and to profits that shareholders treasure." –Sam Lucente vice president, HP Design
"Being design-driven is not about just making beautiful products. It is about how a company can deliver a positive emotional idea to the customer. This book will tell you how to embed great design in your business culture." –Sang-yeon Lee director, Samsung Design America
"If your interest is brand and design, Do You Matter? dares to ask the tough questions, and ventures to answer them with insight and clarity. Well done Brunner and Emery!" –Todd Wood vice president, industrial ...
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