Index
A
Advanta Bank Corporation
Amazon.com
Amazon Kindle
Anderson, Ray C.
Apple
brand
emotional nature of
value
characteristics of design-driven experience
design-driven culture
emotional relationships to brand
iMac
Industrial Design Group
iPhone
emotional connection with customers
introduction of
iPod
customer experience supply chain
design
introduction of
live support
logo
Macbook Air
Macintosh computers
market capitalization
market share
risk support
authenticity
awareness
B
Bajarin, Tim
Bangle, Chris
Banister, Roger
Beats
Béhar, Yves
Berra, Yogi
Best Buy Geek Squad
BlackBerry
Blake, Frank
BMW
customer experience supply chain
design communication
design language
Bock, Wally
The Brand Gap (Newmyer)
brands. See also products
Coca Cola
as embodiment ...
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