Index
A
actionable manifest, creating, 80
aligning stakeholders. See collaboration in design process
Amana
design collaboration, 19-29
empowerment, 16
Psycho-Aesthetics maps, 94
Amazon.com
first connectors, 125
Psycho-Aesthetics mapping, 45
Angelou, Maya, 18
AOL, 86
Apple, 135
Artistic quadrant (Psycho-Aesthetics map), 44
design priorities, determining, 108
Hero’s Journey in, 134
aspirations, determining, 104-105
attraction stage (Hero’s Journey), 130-131
B
Barnes, Eric, 139-155
Basic quadrant (Psycho-Aesthetics map), 44
design priorities, determining, 107
Hero’s Journey in, 133-134
behavior change, motivation for, 128
belonging, importance of, 122-124
brand value, 17
brands, convergence with design, 49
BriteSmile, 117
business models, identifying ...
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