Praise forPredictable Magic
“Predictable Magic provides a much-needed set of insights, case studies, and methodologies for product design and development. In particular, the products and services being developed for customers in emerging markets must think about design and experience in the way described by Predictable Magic if they are to succeed and improve the lives of millions around the world.”
—Nishith Acharya, Executive Director, The Deshpande Foundation
“An indispensable resource for anyone concerned with creating value through innovation. The EMPOWER framework uniquely combines concepts of creativity, strategy, and psychology in a pragmatic and integrated approach. With concrete cases, it offers many timely insights that can be readily ...
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