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Business Innovation Insights (Collection), 2/e

Book Description

An up-to-the-minute collection of techniques for jumpstarting innovation in any market, product, service, or process

Hot new ideas for supercharging business innovation in any market, right now: 4 extraordinary books from world-renowned pioneers in all facets of innovation!

This 4-book package brings together today’s fastest, most powerful, most realistic solutions for jumpstarting innovation -- whatever you sell, whatever industry you’re in! You’ll discover how to change the playing field, leverage your customers’ insights and expertise, uncover huge unmet needs, craft great customer experiences, and make innovation repeatable throughout your organization. In Predictable Magic, veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce a breakthrough approach for systematically creating deep emotional connections between consumers and brands… seamlessly integrating corporate strategy with design… transcending the utilitarian (or even the “beautiful”) to build products that powerfully connect, touch, and move people... again and again! Next, in Do You Matter?, legendary industrial designer Robert Brunner (who laid the groundwork for Apple’s brilliant design language) and Stewart Emery help you use design to consistently create products, services, and experiences that matter to customers’ lives -- and thereby drive powerful, sustainable improvements in business performance. Through case studies from leaders like Nike, Apple, BMW and IKEA, they introduce design-driven techniques for managing your entire experience chain… defining effective design strategies and languages… managing design… using (and not abusing) research… extending design values into marketing and manufacturing… encouraging design innovations that open entirely new markets! Then, in Disrupt: Think the Unthinkable to Spark Transformation in Your Business,frog design’s Luke Williams shows how to start generating (and executing on) a steady stream of disruptive strategies and unexpected solutions. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that’s indispensable to business success. The result: a simple yet complete five-stage process for imagining a powerful market disruption, and transforming it into a reality that catches your entire industry by surprise. Finally, in the highly-anticipated Second Edition of Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation, Jonathan Cagan and Craig Vogel offer an indispensable roadmap for uncovering new opportunities, identifying what customers really value today, and building products and services that transform markets. This edition contains brand-new chapters on service design and global innovation, new insights and best practices, and new case studies ranging from Navistar’s latest long-haul truck to P&G’s reinvention of Herbal Essence. You know how crucial innovation has become… this 4 book package will help you infuse it throughout your entire organization!

From world-renowned business innovation expertsDeepa Prahalad, Ravi Sawhney, Robert Brunner, Stewart Emery, Russ Hall, Luke Williams, Jonathan Cagan, and Craig M. Vogel

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Contents
  4. Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business
    1. Copyright Page
    2. Dedication Page
    3. Praise for Predictable Magic
    4. Acknowledgments
    5. About the Authors
    6. Preface
    7. Introduction
    8. Part I Creation of a Design Strategy
      1. 1 Set the Stage for Success
        1. Designing the Intangible
        2. New Rules of Competition
        3. A New Perspective on Design
        4. Overcoming the Hurdles
        5. Psycho-Aesthetics: An Integrated Approach to Innovation and Design
        6. The Importance of Emotion—and Action
      2. 2 Enable Your Stakeholders
        1. New Stakeholders, New Process
        2. Why It Doesn’t Happen Naturally
        3. Essential Ingredients for Alignment
        4. Process in Action—Amana
        5. A New Focus on Consumer Testing
        6. Building Confidence, Building Success
        7. Moving Forward
        8. Creating Meaning
      3. 3 Map the Future
        1. Designing for Tomorrow’s Markets Today
        2. Experience Mapping Guides the Way
        3. Mapping Emotions
        4. Engaging Interactivity
        5. Mapping Out the Possibilities
        6. Strategy Based on Understanding
        7. Experience Mapping and the Power of Design
      4. 4 Personify Your Consumer
        1. Redesigning an Icon
        2. Personas—The Mask of the Consumer
        3. Personas Fuel Intelligent, User-Centric Design
        4. What Goes into a Persona
        5. What You Get Out of Personas
        6. Using Personas to Guide Design
        7. Mapping Personas
        8. Getting a Handle on the Right Design
        9. A Fresh Perspective
      5. 5 Own the Opportunity
        1. On a Wing and a Startup Prayer
        2. A Market Winning Strategy
        3. Opportunity Is Where You Find It
        4. Unearthing the Opportunity
        5. Choosing the Right Opportunities
        6. The True Power
        7. Part I Conclusion
        8. Amana
        9. Flip Cam
        10. JBL Professional
        11. Vestalife
    9. Part II Implementation and Consumer Experience
      1. 6 Work the Design Process
        1. From a Guitar Stand to a Guitar
        2. Set Up a War Room
        3. Get Started—Fast
        4. The Role of Experts/Lead Users
        5. Back to the Consumer
        6. The Importance of Execution
        7. Channeling Our Learning
        8. Designing a New Way to Market
        9. Finding a Balance
      2. 7 Engage Emotionally
        1. The Importance of Belonging
        2. The Hero’s Journey
        3. Why We Still Need Heroes
        4. The Creation of Heroes
        5. What It Takes to Make a Hero
        6. Winning Through Creating Heroes
      3. 8 Reward Your Consumer
        1. Putting It All Together
        2. Greening the Landscape
        3. Enable Your Stakeholders
        4. Map the Future
        5. Personify Your Consumer
        6. Own the Opportunity
        7. Work the Design Process
        8. Engage Emotionally
        9. Reward the Consumer
      4. Part II Conclusion
    10. Afterword
    11. Endnotes
    12. Bibliography
    13. Index
  5. Do You Matter?: How Great Design Will Make People Love Your Company
    1. Copyright Page
    2. Dedication
    3. Praise for Do you matter?
    4. About the Authors
    5. Acknowledgments
    6. 1. Design Matters
      1. Design or Die
    7. 2. Do You Matter?
      1. Why?
    8. 3. How To Matter
    9. 4. Being Design Driven
      1. Positive Examples of Design-Driven Companies
      2. Some Not So Positive Examples
      3. Implementation
      4. How Do You Know How Your Customers Feel?
      5. Cost Factors
      6. The Human Factor
    10. 5. Your Brand Is Not Your Logo
      1. The Living Nature of a Brand
      2. Your Brand Communicates
      3. Your Brand Is About Value
      4. How To Really Be Cool, Not Just Act Cool
      5. Your Brand Should Be As Alive As a Person
      6. Once There, a Brand’s Success Is Yours to Lose
      7. How Do You Know How You’re Doing in Respect to Customer Experience?
    11. 6. Products As Portals
      1. Starting with Experience, Hopefully Ending with It
      2. Being the Customer
      3. How Do You Do This?
      4. Portals to Experience
      5. This All Sounds Good, But One More Time, How Do I Go About Doing It?
      6. You Can Do It, We Can’t Help
      7. What the W? A Hotel As Suite As They Come!
    12. 7. Your Products and Services Are Talking to People
      1. What Is Design Language?
      2. Speaking in Tongues
      3. Getting to Your Own Design Language and Strategy
    13. 8. Building a Design-Driven Culture
      1. Focus
      2. Long-Term
      3. Authentic
      4. Vigilant
      5. Original
      6. Repeatable
    14. 9. Go Forth and Matter
      1. 1. Design matters
      2. 2. Design is a process, not an event
      3. 3. If it was easy, everybody would do it
    15. Endnotes
    16. Index
  6. Disrupt: Think the Unthinkable to Spark Transformation in Your Business
    1. Copyright Page
    2. Praise for Disrupt
    3. Acknowledgments
    4. INTRODUCTION: Disruptive Thinking: The Revolution Is in Full Swing
    5. Chapter 1: Crafting a Disruptive Hypothesis: Be Wrong at the Start to Be right at the end
    6. Chapter 2: Discovering a Disruptive Opportunity: Explore the Least Obvious
    7. Chapter 3: Generating a Disruptive Idea: Unexpected Ideas have Fewer Competitors
    8. Chapter 4: Shaping a Disruptive Solution: Novelty for Novelty’s Sake Is a Resource Killer
      1. What Do People Really Think? (As Opposed to What They Tell You They’re Thinking)
      2. Prototypes make thinking tangible. They give shape to your ideas. Literally.
    9. Chapter 5: Making a Disruptive Pitch: Under prepare the Obvious, Over prepare the Unusual
    10. EPILOGUE: An Instinct for Change: look Where No one Else is looking
    11. Quick Reference Guide: Process Summary
    12. Endnotes
    13. About the Author
    14. Index
  7. Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation
    1. Copyright Page
    2. Dedication Page
    3. Praise for Creating Breakthrough Products, Second Edition
    4. Foreword
    5. Acknowledgments
    6. About the Authors
    7. Preface
      1. What to Expect from This Book
      2. User’s Guide
      3. How to Use the Case Studies
    8. Glossary of Acronyms and Terms
    9. Part One: The Argument
      1. Chapter One. What Drives New Product Development
        1. Redefining the Bottom Line
        2. Identifying Product Opportunities: The SET Factors
        3. POG and SET Factor Case Studies
        4. Summary Points
        5. Notes
      2. Chapter Two. Moving to the Upper Right
        1. Integrating Style and Technology
        2. Style Versus Technology: A Brief History of the Evolution of Style and Technology in the Nineteenth and Twentieth Centuries
        3. Positioning Map: Style Versus Technology
        4. Knockoffs and Rip-offs
        5. The Upper Right and Intellectual Property
        6. Revolutionary Versus Evolutionary Product Development
        7. Summary Points
        8. References
      3. Chapter Three. The Upper Right: The Value Quadrant
        1. The Sheer Cliff of Value: The Third Dimension
        2. Value Opportunities
        3. Value Opportunity Charts and Analysis
        4. The Time and Place for Value Opportunities
        5. VOs and Product Goals
        6. The Upper Right for Industrial Products
        7. The Upper Right of Commodity Products: Trading off Value among the Aluminum Can, the Plastic Bottle, and the Glass Bottle
        8. Summary Points
        9. References
      4. Chapter Four. The Core of a Successful Brand Strategy: Breakthrough Products and Services
        1. Brand Strategy and Product Strategy
        2. Corporate Commitment to Product and Brand
        3. Corporate Values and Customer Values
        4. Managing Product Brand
        5. Brand and the Value Opportunities
        6. Summary Points
        7. References
    10. Part Two: The Process
      1. Chapter Five. A Comprehensive Approach to User-Centered, Integrated New Product Development
        1. Clarifying the Fuzzy Front End of New Product Development
        2. User-Centered iNPD Process
        3. Resource Allocation
        4. Summary Points
        5. References
      2. Chapter Six. Integrating Disciplines and Managing Diverse Teams
        1. User-Centered iNPD Facilitates Customer Value
        2. Understanding Perceptual Gaps
        3. Team Functionality
        4. Part Differentiation Matrix
        5. Issues in Team Management: Team Empowerment
        6. iNPD Team Integration Effectiveness
        7. Summary Points
        8. References
      3. Chapter Seven. Understanding the User’s Needs, Wants, and Desires
        1. Overview: Usability and Desirability
        2. An Integrated Approach to a User-Driven Process
        3. Scenario Development (Part I)
        4. New Product Ethnography
        5. Lifestyle Reference and Trend Analysis
        6. Ergonomics: Interaction, Task Analysis, and Anthropometrics
        7. Scenarios and Stories
        8. Broadening the Focus
        9. Product Definition
        10. Summary Points
        11. References
        12. Research Acknowledgments
    11. Part Three: Further Evidence
      1. Chapter Eight. Service Innovation: Breakthrough Innovation on the Product–Service Ecosystem Continuum
        1. The Era of Interconnected Ecosystems: Product, Interface, and Service
        2. Umpqua: Designing a Bank Like a Product
        3. UPS Moves Beyond the Package Delivery Industry
        4. The Disney Renaissance: The Ultimate Entertainment Service
        5. Interaction Design
        6. Summary Points
        7. References
      2. Chapter Nine. Case Studies: The Power of the Upper Right
        1. Reinventing the Classroom with Upper Right Seating Systems: The IDEO and Steelcase Node
        2. Ball Parks Play in the Upper Right: The Dallas Stadium and PNC Park
        3. Innovation in Machining: Kennametal Beyond Blast Titanium Manufacturing
        4. Electric Vehicle Innovation: Bringing Upper Right Transportation to the Twenty-First Century
        5. Upper Right Open Innovation Partnerships between Companies and Universities
        6. Summary Points
        7. Endnotes
      3. Chapter Ten. Case Studies: The Global Power of the Upper Right
        1. The BRIC Countries
        2. DesignSingapore Council: The Third Component from the Little Country That Can
        3. Summary Points
        4. References
      4. Chapter Eleven. Where Are They Now?
        1. Changing SET Factors
        2. Summary Points
    12. Epilogue
      1. Future Innovators
      2. Have Faith in the Leap
      3. References
    13. Index
    14. FT Press