The twelfth Block and Limitation to Business Genius is insufficient business growth.
And the reason for this is simple.
Business (like life itself) won’t stand still and so, if we’re not ‘progressing all the time’ – as Sir John Harvey-Jones (the former Chairman of ICI) used to say – we are in fact ‘just going backwards’.
Now, of course, if you’re lucky there’s always the slim possibility you may be able to grow your business without growing your business. Pencil sales in the UK, for example, rose by over 400 per cent in the early 2000s, because Sudoku suddenly became popular. Likewise, enlistment in the US Airforce rocketed by over 500 per cent in 1986, thanks to Tony Scott and Jerry Bruckheimer’s super-cool ‘I feel ...