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Business Genius by James Bannerman

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UP! YOUR COMPETITIVE ADVANTAGE

The eleventh Block and Limitation to Business Genius is invisible competitive advantage.

Or, to put it another way, having a unique selling proposition (USP) that’s incredibly hard for others to see.

If we want to excel in this area, it’s vital we:

  • make it easy for others to recognise what makes our business offering different;
  • make it easy for others to recognise what a difference that difference can make to them!

Take Inspector Morse, for example.

Back in the early 1980s – according to the American Spectator journalist Larry Thornberry – TV cop shows like Miami Vice and Hill Street Blues were full of fast cars and blaring rock music.

But then along came Morse (based on the novels by Colin Dexter, and starring ...

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