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Business Genius by James Bannerman

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UP! YOUR COMMUNICATION SKILLS

The ninth Block and Limitation to Business Genius are clumsy communication skills. And they’re often clumsy because people make the mistake of thinking: effective communication = ‘the transfer of information from sender to receiver.’

It doesn’t.

Effective communication (as Dr Sandi Mann highlights in her book Psychology Goes to Work) = ‘when the sender creates a message that is understood by the receiver.’

Admittedly, they sound strikingly similar, but here’s why they’re different:

Non-Genius communicators boldly broadcast what they want to say (irrespective of the type of person they’re communicating with). That’s why, in a business context, you’ll often hear them mutter, ‘How many more times do I need to tell ...

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