Business Gamification For Dummies®
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Table of Contents
Part I: Basic Training: Grasping the Basics
Part II: Decisions, Decisions: Choosing a Gamification Framework
Part III: Getting Your Gamification Program Off the Ground
Part I: Basic Training: Grasping the Basics
Chapter 1: Gamifi-wha? Introducing Gamification
Paging Mr. Webster: Defining Gamification
Real-world gamification examples
Proof Positive: Does Gamification Work?
Who’s on First: Who’s Using Gamification?
Developing a Gamification Program
Pinpointing your business objectives
Deciding to build or buy, and choosing a provider
Assembling your gamification team
Configuring and deploying your gamification program
Using analytics to track your progress
Chapter 2: Head Case: Understanding What Makes Users Tick
Just Your Type: Identifying Player Types
Outie or Innie? Understanding Extrinsic Versus Intrinsic Motivators
Competition Versus Cooperation
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