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Business Gamification For Dummies by Kate Shoup, Kris Duggan

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Chapter 13

Analyze This: Understanding Analytics

In This Chapter

arrow Understanding analytics-related activities

arrow Identifying and picking metrics

arrow Answering key questions with analytics

arrow Exploring the Behavior Health Index

Questions: How do you know that the gamification program you put in place is actually driving the behaviors you need to occur in order to meet your business objectives? How do you know that it’s providing you with the desired return on investment (ROI)?

One critical part to these answers is analytics. Broadly speaking, analytics is the use of technology, research, and statistics to identify and solve problems — specifically, problems in business and industry. Analytics is the essential link between operations and business decisions. Using analytics, you can assess the success (or lack thereof) of any business operation.

remember.eps Analytics is the process of setting up these essential business measurements, monitoring them on an ongoing basis, and feeding the results back to the ...

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