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Business Express: Writing compelling reports and proposals by Neil Taylor

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Writing compelling reports and proposals

Creating content that informs, engages and persuades

Neil Taylor

Objective

  • To plan and write proposals, reports and other documents at work that get your content and ideas across, and which your target audience will actually read.
Scales graphic

Overview

How many of the emails that you got today did you actually read? I mean really read? Most of us don’t really read many. So the first objective of anything you write at work – especially big documents such as proposals and reports – is just to make sure the reader actually reads it.

Assuming they do, if you’re writing a proposal, next you need to think like a toddler. ...

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