O'Reilly logo

Business Express: Persuasive Communication by Mike Clayton

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Persuasive communication

Convince your audience to consider your ideas and suggestions

Dr Mike Clayton

Objectives

When you have read and applied the tools in this module, you will be able to:

  • establish your authority to speak and engage your audience
  • make your argument effectively
  • deploy powerful, memorable sound bites and use props and visual aids to help you.
Scales graphic

Overview

Do you ever need to speak to an audience – of one or many – and convince them that what you are saying is worth considering? If you do, then this module will give you the tools and techniques to help you.

To be most persuasive, you must have authority, make a strong case and appeal ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required