To be confident in setting yourself a challenging target for a negotiation and knowing how to get to a conclusion that is close to that target.
To be able to use negotiations to make significantly more profit for your organisation by negotiating much more attractive deals.
To use all the correct stages in a negotiation: preparing and researching properly; knowing how to approach different types of negotiation; developing a relationship that allows you to be the dominant player in the negotiation; using all the tactics available in bargaining and haggling to get a much better deal than your opponent; and finally closing and getting commitment for the ...
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