KEY WORDS
  • Reduced trade barriers
  • Multinational corporations
  • Subsidiaries and affiliates
  • Joint venture partners
  • Global corporations
  • Bandwagon of global business
  • Businesses scanning continents
  • Business in a diverse world
  • Geocentric outlook perspective
  • Domestic identity
  • Economic clout
  • Values and lifestyles
  • Creative experience
  • Need for dialogue
  • Employment dilemma
  • Sustainable practices and values
  • Destabilizing influence
  • Technological challenges
  • Physical environment
  • CRT principles for business
  • Corporate governance

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