KEY WORDS
- Era of globalization
- Sustainability of business
- New Economy framework
- Image merchandising
- Private initiatives
- Conflicting perspectives
- Profit maximization
- Controversial thoughts
- Impact on society
- Accountability to society
- Integral part
- Wealth creation
- Ethical responsibilities
- Philanthropic responsibilities
- Stakeholders
- Interests
- Environmental concerns
- Systematic implementation
- Global role
- Trusteeship model
- Social entity theory
- Pluralistic model
- Statist model
- Risk management
- Operating costs
- Mandated actions
- Vanguard
- Creation of wealth
- Social and charitable causes
- Indian perspective
- Ethical matrix
- Scorecard
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