key words
- Marketing ethics
- Safe products
- Latent needs
- Financial and insurance products
- Telemarketers
- Safe treatments
- Financial incen tives
- Housing solutions
- Satisfying customers
- Corollary
- Addictive or compulsive consumption
- Organizational function
- Product development
- Packaging
- Branding
- Advertising
- Promoting
- Selling
- Distributing
- Pricing and customer servicing
- ‘Smash’ brand
- ‘Pro-skin technology’
- Direct marketing
- Maximum retail price
- Minimum moral standards
- Normative Ethics
- Legal and ethical
- Shareholders
- Owners
- The middlemen
- Liberated communications
- Unethical marketing practices
- State-owned enterprises
- Marketers’ perspective
- Organization culture
- Ethical capacity
- Championing ethical practices
- Informed choice
- Proximate stakeholders
- Substantial risks ...
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