Business Ethics and Corporate Governance, Second Edition

DISCUSSION QUESTIONS

1. What is marketing ethics? How does the element of time impact the current understanding of what is ethical in marketing?
2. Visit American Marketing Association’s web site www.marketingpower.com, read the code of marketing ethics and comment.
3. Compare and contrast P&G India’s ‘Purposes, Values and Principles’ (www.pg-india.com/hhcl/pvp.htm) with that of the code of marketing ethics of American Marketing Association (www.marketingpower.com).
4. What is the difference between tacit and explicit codes of marketing ethics?
5. How is marketing ethics different from laws that govern marketing practices?
6. What is ethical capacity within the ambit of marketing ethics? Why is ethical capacity among marketing practitioners low?
7. Some believe ...