Chapter 9 Case Study
∗ The author acknowledges gratefully the basic inputs provided by his EPGDBM students B. Ganesan, G. Karunakaran, K. Venkadesh and G. S. Venkatesh Kumar.
1. ICFAI University’s ICMR Business Strategy Case Study, 2002, available at www.icmr.icfai.org/casestudies/catalogue/Business_Strategy1/Dr_Reddy’s_Ne w_Corporate_Identity.htm#Background_Note
2. Ibid.
3. “Dr. Reddy’s Plans Europe Buys,” Reuters, Business Standard, Chennai, 13 September 2006.
4. “Dr Reddy’s, Clin Tec in Pact for Anti-Cancer Compound,” Economic Times, Chennai, 28 September 2006.
5. “Dr Reddy’s Bets Big on Pharma Outsourcing,” Economic Times, Chennai, 21 September 2006.
6. Aasheesh Sharma, “Ready for the Challenge,” 8 January 2000, available at www.expressindia.com/fe/daily/20000108/fsm02040.html ...
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