FUTURE OF INDIAN CSR
There is clear need to develop a more coherent discourse on CSR. It is often seen as a strategy to clean the sins of pollution, or to provide a facelift to the company’s public image. But it should be more of a tool to give a cleaner reputation and socially responsible identity to companies, involving them and their employees in the long term process of positive social transition.
Most of the organizations in India have not instituted structured systems for approaching or deploying CSR. The organizations need to structure the CSR initiatives through articulation of policies and guidelines, allocation of resources, and performance evaluation and reporting as followed by the institution of management systems.
Nearly 90 per ...
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