Business Ethics and Corporate Governance, Second Edition

CONSUMER PROTECTION, WHY AND HOW

The consumer has been at the receiving end in most countries of the world, especially in developing nations like India. On account of such exploitation, a strong public opinion has been built over the past five decades demanding protection to consumers. Consumer protection is possible only if adequate and appropriate cooperation is forthcoming from the three concerned parties, namely, consumers, business and the government. Consumers should assert their rights which include: (i) the right to safety; (ii) the right to be informed; (iii) the right to choose; (iv) the right to be heard; (v) the right to seek redressal; and (vi) the right to consumer education. They should accept consumerism and should succeed in ...