INTERNATIONAL BUSINESS ISSUES
Efforts to promote free trade and simultaneously protect domestic industry from foreign competition, is one of the most pressing issues in international business today. Intellectual property rights are another important issue. Countries that fail to protect the rights of international companies in terms of their patents, trademarks and industrial secrets may lose out from lack of foreign investment and access to technology. The issue of exploitation of natural resources of developing countries by MNCs from the West has also assumed importance in recent years. International business is business conducted across national boundaries. It is concerned therefore with political, economic, social and cultural conditions ...
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