ETHICAL SALESMANSHIPTake the “Ow” Out of “Now”Approximately 20 minutes |
29 |
Overview
“Now” is one of the words to which potential buyers are most likely to respond. Participants in this exercise are tasked with identifying key words that attract customers. They are also shown a list of persuasive words. Then, they are given a product for which to prepare an advertisement that uses some of these words in an ethical fashion and one that uses them unethically.
Purpose
To provide participants with a list of words that can be used to describe a product or service—ideally, in an ethical fashion.
Group Size
Any number of individuals can participate. The group should be divided into an even number of subgroups.
Room Arrangement
Arrange two, four, ...
Get Business Ethics Activity Book now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.