Chapter Nine: Case Study
1. ICFAI University’s ICMR Business Strategy Case Study, 2002, available at www.icmr.icfai.org/casestudies/catalogue/Business%20Strategy1/Dr%20Reddy’s%20Ne w%20Corporate%20Identity.htm#Background%20Note
2. Ibid.
3. “Dr. Reddy’s Plans Europe Buys,” Reuters, Business Standard, Chennai, 13 September 2006.
4. “Dr Reddy’s, Clin Tec in Pact for Anti-Cancer Compound,” Economic Times, Chennai, 28 September 2006.
5. “Dr Reddy’s Bets Big on Pharma Outsourcing,” Economic Times, Chennai, 21 September 2006.
6. Aasheesh Sharma, “Ready for the Challenge,” 8 January 2000, available at www.expressindia.com/fe/daily/20000108/fsm02040.html
7. “Adecco, Dr. Reddy’s Join Hands to Train Rural Youth,” Business Standard, Chennai, 23 August ...
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