Endnotes

Chapter 1

  1.    G. Gigerenzer, U. Hoffrage, et al. 2008. “Fast and Frugal Heuristics Are Plausible Models of Cognition: Reply to Dougherty, Franco-Watkins, and Thomas (2008),” Psychological Review 115, no. 1, pp. 230–9.

  2.    D. Kahneman and A. Tversky. 1979. “Prospect Theory: An Analysis of Decision under Risk,” Econometrica 47, pp. 263–91.

  3.    H.A. Simon. 1990. “Invariants of Human Behavior,” Annual Review of Psychology 41, pp. 1–19.

  4.    P. Slovic, T. Garling, et al. 2006. “Affect and Decision Making: A ‘Hot’ Topic,” Journal of Behavioral Decision Making 19, pp. 79–85.

  5.    R. Martin, K. Christensen (2013). “Rotman on Design: The Best on Design Thinking from Rotman Magazine. University of Toronto Press. P. 16

  6.    C.L. ...

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