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Business Continuity For Dummies by

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Helping You to Profit from Commercial Sense

In this book, we work on the assumption that your business is profit-maximising. An important aspect of this aim is cost-minimisation, and BC most certainly plays its part here. If you sit on your organisation’s board, you may well take a particular interest in this section. After all, unless this aspect of BC makes financial and commercial sense, you aren’t going to want to implement it. If you aren’t at board level but are going to need to gain the support of the board to get the green light for BC, this section helps you make your business case.

We break down commercial sense into three areas: we discuss customers and business opportunities in this section, and give the financial and legal side of things their own section later in the chapter: ‘Supporting Financial and Legal Aspects’.

Considering your customers

Businesses are nowhere without customers – the organisations and individuals that give you money. Therefore, anything you can do to please and retain your customers must be a good thing.

BC is a valuable tool in this area because it helps businesses retain their existing customers by:

check.png Providing reassurance that the business will make deliveries and meet orders.

check.png Demonstrating diligence by being able to explain how things will keep ...

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