Publicity: Keeping People Informed
In an emergency, you need to get information to the right people quickly, concisely and accurately. The following list provides some ideas relating to your business’s internal and external communications:
Warn and inform. Write a template for what you may want to communicate and tape it to the side of a megaphone or keep it in the boot of your car. You then don’t have to struggle to recall what to say when you’re briefing your staff.
Set up an all-staff text message so that you can send a text broadcast from your phone. Do the same with an email group so you can email everyone you want to notify; it saves wasting time selecting the group. Test this broadcast, so that recipients know what to expect and what action they need to take; for example, acknowledging by email or texting back that they’re safe.
Use a conference bridge facility. Many vendors offer this service for free. To discover the companies that do in your area, type ‘conference bridge facility’ into your Internet search engine. The service works by simply telling your staff to call into a pre-existing number with a personal identification number (PIN). All callers are then able to talk ...
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